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With AI overviews (previously known as Search Generative Experience) officially announced to rollout in the US, we now know that…

A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment…

I have always appreciated the work of the Bill and Melinda Gates Foundation, it is really amazing to see people…

This article was contributed by Dmitriy Berezin, Head of Online Sales at Raiffeisen Bank, and Victoriia Pashchenko, Web Analyst at…

A few months ago, while checking my Twitter feed during my morning coffee, I came across a tweet from Matt…

I had to make a decision when writing this post. Do I make it an extract from my upcoming book…

Last year I saw a lot of powerful visualizations that used Google Data Studio, from business dashboards to data stories…

A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and…

Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge…

Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in…

Have you ever wondered how divorce and marriage rates have trended over the last 150 years? Or what reasons husbands…

Quick wins, low-hanging fruits – we’re all looking for the shortest, most effective route to improve sales. As optimizers, it’s…

[Cross-posted from The Next Web] Whether you are a marketer trying to persuade people, a technologist building a startup, or…

So here’s the deal: you’ve spent a ton of time with your data and you know it inside out. You’ve…

One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type…

So, you can’t find enough time to do the stuff you want to do at work because you are very…

Not only is Data Studio now free for all (!) but, to add to our ever-growing excitement about the product,…

This article was contributed by Mark Edmondson and Peter Meyer, both from IIH Nordic, specialists in online marketing and web…

Of these 3 job titles, how would you describe yours? If you work in a very small company, you’re probably…

SEOs of the world, rejoice! Google Data Studio has a new connector to bring Search Console data into the tool….

Do you really know what you’re measuring? You probably think so, right? You’ve implemented Google Analytics on your site and…

Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For…

Google Sheets + Analytics = Simple, Actionable SEO Like many of us, I’ve spent hundreds of hours diving into analytical…

The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven’t made it…

Everyone likes a good movie. And while not everyone is into superheroes, there has been a big wave of great…

Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions…

An iframe is a web page embedded in another page. It’s handy little hack that lets you include content from…

Over the last few months I have been working more and more with Google Data Studio, a tool provided by…

A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for…

You might have heard a few weeks ago that the Google Analytics team launched Data Studio (DS), a robust platform…