Statistical Design in Online A/B Testing
A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment …
Website Optimization
Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.
Personalized Account-Based Marketing
One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type …
All Under One Roof with Google Optimize & Analytics
Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For …
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Building a Culture of Testing and Optimization
Building a Culture of Optimization is a very important topic and something our industry as a whole is still in …
Testing Statistical Significance On Google Analytics Data
This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google …
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Strategies to Reverse Cart Abandonment
If your online shopping carts are having “abandonment issues,” you’re not alone. According to a recent research, cart abandonment rates …
Optimize Your Site With Enhanced Ecommerce
Enhanced Ecommerce brings with it a new bag of toys for analysts and marketers. In this series of posts, I’ll …
Conversion Rate Maturity Model: Processes
When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular …
More Context With Google Analytics Benchmarking
Back in 2008, the Google Analytics team released a feature that was extremely innovative: Benchmarking. Fast forward a few years, …
Google Analytics Demographic Segmentation Techniques
We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and …
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