Website Optimization

Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.

google-optimize-analytics

In this article Sean McQuaide focus on how Google Optimize and its enterprise version, Optimize 360, will change your life by putting everything under one roof.

Sean McQuaide -
 testing-optimization-culture

This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.

Krista Seiden -
AB-Testing

In this article Georgi Georgiev discusses the misuse of statistical significance tests, the lack of consideration for statistical power, and the significant inefficiency of statistical methods. He proposes solutions to those issues inspired by clinical randomized controlled trials, which I call the AGILE statistical approach to A/B testing.

Georgi Georgiev -
In this article you will learn more about targeted account based marketing. When there is significant revenue on the line, knowing your customers or clients intimately, and maximizing the relevance of their experience on your site is guaranteed to drastically increase the likelihood of conversion, and to generate increased revenue for your company.
Jonathan Riley -
This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.
Mark Edmondson -
Cart abandonment is often not a final decision. When viewed as part of the buying cycle, like buyers who research competitors, the abandonment issue becomes manageable. Our goal, then, is twofold: lower the initial abandonment rate and raise the reclamation rate on abandoned carts.
Sam Green -
In this post Kristoffer Olofsson provides a guide to the new Enhanced Ecommerce methods for product impressions and detailed views, which will give us actionable insights that we can work with to continuously improve the presentation of products and the performance of our ecommerce business.
Kristoffer Olofsson -
When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular processes results in poor results and in longer optimization cycles. In this article you will learn an effective methodology that will lead you to more successes and allow you to do more with less.
Michal Parizek -
Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.
Daniel Waisberg -
By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.
Jeff Sauer -