Personalized Account-Based Marketing
One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type …
Behavioral Targeting
Behavioral Targeting is a process used by website owners to improve user experience by delivering the right content/design to the right person at the right time. It does so by recognizing visitors’ information (in the same spirit as Web Analytics tools) and using this information to create a personalized experience.
All Under One Roof with Google Optimize & Analytics
Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For …
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Overview Of Product Recommendation Engines
Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success …
Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems
In the war for, and on, consumer attention, we’re all getting pounded with both cruise missiles and carpet bombs. I …
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Staying One Step Ahead with Mouse-Based Targeting
Just one click might be one click too late. Your competitor’s website is right at your visitor’s fingertips and you …
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Analyzing Personas Using Advanced Segments
I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the …
3 Segmentation Strategies: Intent, GEO & Conversions
During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven …
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Advertising And User Experience: Hand In Hand?
Five years ago, the mayor of Sao Paulo banned all billboards in the city. The rationale was that all advertising …
Serendipity Feeling Increases Online Conversion
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
Common Denominators between Targeting, Advertisement and Usability
Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
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