Tackling Fraud in CPA Networks with Analytics
This article was contributed by Dmitriy Berezin, Head of Online Sales at Raiffeisen Bank, and Victoriia Pashchenko, Web Analyst at …
Implementation
The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.
Tracking Forms Effectively in Google Analytics
Quick wins, low-hanging fruits – we’re all looking for the shortest, most effective route to improve sales. As optimizers, it’s …
Documentation Is the Backbone of Analytics
So, you can’t find enough time to do the stuff you want to do at work because you are very …
Machine Learning Through Google Tag Manager
This article was contributed by Mark Edmondson and Peter Meyer, both from IIH Nordic, specialists in online marketing and web …
Keeping Track of Analytics with Measurement Plans
Do you really know what you’re measuring? You probably think so, right? You’ve implemented Google Analytics on your site and …
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Fixing Five Common Google Analytics Setup Mistakes
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions …
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A Happy Marriage Between Google Analytics & iFrames
An iframe is a web page embedded in another page. It’s handy little hack that lets you include content from …
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The Dashboard of your Dreams
Progressive tracking mechanisms allow you to track virtually anything on your website. Obviously, sending all the clicks and events into …
Creative Uses to 5 Google Analytics Features
If someone were to pull open a toolbox and pick up a hammer not knowing what it is, his simplified …
Google Analytics & Search Console: Deep Integration
Today the Google Analytics team is announcing a new, more robust, integration with Search Console. Exactly a year ago I …
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