Statistical Design in Online A/B Testing
A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment …
AB Testing
A/B test consists of creating alternative pages for a specific page and showing each of them to a certain percentage of visitors. The redirects are usually performed by JavaScript tags, and cookies are used to provide the same versions to returning visitors. The most important advantage of this method over multivariate testing is the design freedom when it comes to layout changes.
All Under One Roof with Google Optimize & Analytics
Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For …
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Building a Culture of Testing and Optimization
Building a Culture of Optimization is a very important topic and something our industry as a whole is still in …
Optimize Your Site With Enhanced Ecommerce
Enhanced Ecommerce brings with it a new bag of toys for analysts and marketers. In this series of posts, I’ll …
Conversion Rate Maturity Model: Processes
When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular …
A/B Testing For Mobile Apps
This April, Google announced Content Experiments for mobile apps, managed through the Google Tag Manager (GTM) platform. This is great …
A Guide To Running Successful A/B Tests
“I didn’t fail the test, I just found 100 ways to do it wrong.” Benjamin Franklin In marketing, A/B testing …
Conversion Rate Maturity Model: Online Testing
A/B and Multi-Variate Testing (MVT) are essential conversion optimization activities and they deserve a separate pillar within a CRO Maturity …
How To Collect Research Data For A/B Testing
If you’re not familiar with A/B testing, it is all about testing which version of a page is more effective …
Google Analytics Content Experiments – A Guide To Creating A/B Tests
[Last Updated on November 2013] In this article I discuss Content Experiments, a tool that can be used to create …
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