Personalized Account-Based Marketing
One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type …
Targeting Articles
The articles below focus on Targeting & Segmentation, processes used by website owners to improve user experience by delivering the right content/design to the right person at the right time. It does so by analyzing visitor behavior and using segmentation to create Personas and Behavioral Targeting campaigns.
Passive Audience Segmentation Strategies
At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out …
Personalize How Rather Than What You Offer
I normally caution companies to mindlessly buy into the perceived power of recommender technology. To accurately personalize what you offer …
Overview Of Product Recommendation Engines
Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success …
Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems
In the war for, and on, consumer attention, we’re all getting pounded with both cruise missiles and carpet bombs. I …
Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems Read More »
Staying One Step Ahead with Mouse-Based Targeting
Just one click might be one click too late. Your competitor’s website is right at your visitor’s fingertips and you …
Staying One Step Ahead with Mouse-Based Targeting Read More »
Analyzing Personas Using Advanced Segments
I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the …
3 Segmentation Strategies: Intent, GEO & Conversions
During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven …
3 Segmentation Strategies: Intent, GEO & Conversions Read More »
Customer Experience in the Age of Digital Banking
When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions …
Customer Experience in the Age of Digital Banking Read More »
Audience Segmentation – Giving Clicks a Personality
Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an …
Audience Segmentation – Giving Clicks a Personality Read More »