Analyzing Campaigns with Cost Data Upload
Google Analytics allows us to easily integrate our Google AdWords campaign data for reporting and analysis. This makes sense, as …
Social Media
Social Media is an increasing marketing challenge and opportunity. Companies are still striving to measure and optimize their marketing budget when it comes to their social presence in all channels: forums, review sites, social networks, blogs, microblogs, and others.
Passive Audience Segmentation Strategies
At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out …
Measuring Social Media ROI With Google Analytics
Social media is an integrated component of so many companies’ marketing strategies, but very few of us are tracking the …
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Measuring Social Media Impact with Web Analytics
Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have …
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The Definitive Guide to Google+ Analytics
Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site …
3 Key Trends for Web Analytics in 2012
Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at …
10 Strategies to Optimize Conference Attendance
When my friend and the founder of Online Behavior, Daniel Waisberg, asked me to contribute an article, he gave me …
Opportunities to Improve Mobile Shopping Experience
Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars …
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Customer Experience in the Age of Digital Banking
When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions …
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Social Media & Display Advertising: Perfect Marriage
If you type the phrase “why social media marketing” into Google, you’ll encounter page after page of results on the …
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