Statistical Design in Online A/B Testing
A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment …
Marketing Optimization
Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Data & Business Impact with Feras Alhlou
A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and …
Revamping Your App Analytics Workflows
Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in …
Personalized Account-Based Marketing
One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type …
Online Marketer, Web Analyst, or Data Scientist?
Of these 3 job titles, how would you describe yours? If you work in a very small company, you’re probably …
Online Marketer, Web Analyst, or Data Scientist? Read More »
Reporting Search Performance in Google Data Studio
SEOs of the world, rejoice! Google Data Studio has a new connector to bring Search Console data into the tool. …
Reporting Search Performance in Google Data Studio Read More »
All Under One Roof with Google Optimize & Analytics
Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For …
All Under One Roof with Google Optimize & Analytics Read More »
SEO Opportunities with Analytics & Google Sheets
Google Sheets + Analytics = Simple, Actionable SEO Like many of us, I’ve spent hundreds of hours diving into analytical …
SEO Opportunities with Analytics & Google Sheets Read More »
Google Analytics 360 & DFP Audience Sharing
A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for …
Data Enthusiasts Gathering At Superweek
Last February I attended Superweek Hungary to give a presentation on data analysis and learn from other industry peers about …