Data That Matters: Maternal Mortality Trends
I have always appreciated the work of the Bill and Melinda Gates Foundation, it is really amazing to see people …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Tackling Fraud in CPA Networks with Analytics
This article was contributed by Dmitriy Berezin, Head of Online Sales at Raiffeisen Bank, and Victoriia Pashchenko, Web Analyst at …
Data That Matters: Opioids Usage & Overdoses
A few months ago, while checking my Twitter feed during my morning coffee, I came across a tweet from Matt …
Rime Of The Ancient Data Engineer
I had to make a decision when writing this post. Do I make it an extract from my upcoming book …
8 Data Studio Reports I Loved In 2017
Last year I saw a lot of powerful visualizations that used Google Data Studio, from business dashboards to data stories …
Data & Business Impact with Feras Alhlou
A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and …
Embedding Google Data Studio Visualizations
Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge …
Revamping Your App Analytics Workflows
Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in …
150 Years of Marriages and Divorces in the UK
Have you ever wondered how divorce and marriage rates have trended over the last 150 years? Or what reasons husbands …
Tracking Forms Effectively in Google Analytics
Quick wins, low-hanging fruits – we’re all looking for the shortest, most effective route to improve sales. As optimizers, it’s …