Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

data-storyteller

Whether you are working on a monthly report or a world-changing visualization, if you take the time to uncover and communicate the stories behind the data, you will be contributing to better decisions in your company and in society in general.

Daniel Waisberg -
 marvel-dc-data-analysis

As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

Daniel Waisberg -
 google-data-studio-logo

In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.

Daniel Waisberg -
 google-tag-manager

This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

Daniel Waisberg -
 chart-graph-types-infographic

This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

Daniel Waisberg -
Data Studio Bullet Charts

In this article, Daniel Waisberg presents 8 great visualizations created with Google Data Studio: four visualizations for business contexts and four for journalistic stories.

Daniel Waisberg -
google-analytics-studio

In this interview, Daniel Waisberg talks to Feras Alhlou about making sense of data, from the very start to making a business impact.

Daniel Waisberg -
maternal-mortality

In this article Daniel Waisberg provides more context into GoalKeepers 2017 using publicly available UNICEF data on maternal mortality. He discusses important points from the GoalKeepers 2017 report - then, he discusses some of the steps he used to create his report and the insights he learned from the data.

Daniel Waisberg -
data-studio-embedding

In this article, Daniel Waisberg, Analytics Advocate at Google, shares insights on how to embed Google Data Studio reports on articles to create effective data stories.

Daniel Waisberg -
In this article you are going to learn how to revamp your app analytics workflow using qualitative analytics, and why you should do it in the first place. You'll read about the fundamentals of qualitative analytics, and how it improves one's analysis accuracy, troubleshooting and overall workflows. And finally, you'll find two main ways to use qualitative analytics which can help you turn your app(s) into mobile powerhouse.
Hannah Levenson -