Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

data-storyteller

Whether you are working on a monthly report or a world-changing visualization, if you take the time to uncover and communicate the stories behind the data, you will be contributing to better decisions in your company and in society in general.

Daniel Waisberg -
 marvel-dc-data-analysis

As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

Daniel Waisberg -
 google-data-studio-logo

In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.

Daniel Waisberg -
 google-tag-manager

This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

Daniel Waisberg -
 chart-graph-types-infographic

This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

Daniel Waisberg -
Time Series

Data is the new coal. Data is sexy! Data is controversial and (surprisingly) exciting. Everyone loves data. Everyone wants data. Now!

Doug Hall -
Affiliate Analytics

Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates.

Online Behavior -
Opioid Epidemic Analysis

In this article Daniel Waisberg discusses some thoughts on the US opioid crisis and how it compares to the worldwide drug adoption and overdose rates. He presents a Data Studio visualization with trends and patterns related to drug usage and adoption

Daniel Waisberg -
Data Engineer

Data is important. In this article from Phil Harvey, Data Philosopher, you will learn why it gives us new things to know and new ways of knowing this.

Phil Harvey -
Data Studio Bullet Charts

In this article, Daniel Waisberg presents 8 great visualizations created with Google Data Studio: four visualizations for business contexts and four for journalistic stories.

Daniel Waisberg -