Statistical Design in Online A/B Testing
A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment …
Testing Articles
The articles below focus on Website Testing and Usability, two essential fields in order to improve the user experience and, ultimately, the website revenue. They show techniques that will help designing the user experience flow, implementing Split Testing methods and measuring which are the most effective pages to increase conversion rates.
All Under One Roof with Google Optimize & Analytics
Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For …
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Building a Culture of Testing and Optimization
Building a Culture of Optimization is a very important topic and something our industry as a whole is still in …
A/B Testing For Mobile Apps
This April, Google announced Content Experiments for mobile apps, managed through the Google Tag Manager (GTM) platform. This is great …
A Guide To Running Successful A/B Tests
“I didn’t fail the test, I just found 100 ways to do it wrong.” Benjamin Franklin In marketing, A/B testing …
How to Get Real Neuromarketing Insights
A few years ago, Frito-Lay spot-tested an ad featuring two women in a laundromat. One woman callously steals the only …
Conversion Rate Maturity Model: Online Testing
A/B and Multi-Variate Testing (MVT) are essential conversion optimization activities and they deserve a separate pillar within a CRO Maturity …
How To Collect Research Data For A/B Testing
If you’re not familiar with A/B testing, it is all about testing which version of a page is more effective …
5 Usability Questions To Ask Before Optimizing Websites
Competition on the contemporary web is enormous, website usability is crucial as never. If a website is complicated, people will …
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Google Analytics Content Experiments – A Guide To Creating A/B Tests
[Last Updated on November 2013] In this article I discuss Content Experiments, a tool that can be used to create …
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