Google Analytics 360 & DFP Audience Sharing
A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for …
Segmentation
Segmentation is crucial in order to understand the visitors of a website and how to serve them better. Website visitors have different tastes, needs and levels of maturity, and they should be analyzed taking that into account. Among segmentation techniques two are especially important: data-driven analysis and Personas segmentation. Segmentation is a required step for the Behavioral Targeting process.
Bulk Analytics Configurations with Google Sheets
Google Analytics is known for its simple, turnkey approach to getting started with analyzing your traffic data. Just drop the …
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Google Analytics Demographic Segmentation Techniques
We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and …
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In-Page Analytics Chrome Extension (by Google)
How often do you browse your website and think to yourself: “I wonder how often people visit this page and …
Google Analytics Segments Best Practices
Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use and build …
Customer Insights With Google Analytics Demographics
Demographics reporting inside Google Analytics is another recent improvement to Google Analytics that levels the playing field for small and …
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Why Your KPIs Are Meaningless & What To Do About It
If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss …
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Conversion Rate Optimization Maturity: Activities
Let’s have a closer look at the next Conversion Rate Optimization Maturity Model‘s pillar: Activities. We’ve already described People and …
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Passive Audience Segmentation Strategies
At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out …
Powerful Custom Dimensions in Universal Analytics
Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your …
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