Tackling Fraud in CPA Networks with Analytics
This article was contributed by Dmitriy Berezin, Head of Online Sales at Raiffeisen Bank, and Victoriia Pashchenko, Web Analyst at …
Marketing Measurement
Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Data & Business Impact with Feras Alhlou
A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and …
Revamping Your App Analytics Workflows
Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in …
Tracking Forms Effectively in Google Analytics
Quick wins, low-hanging fruits – we’re all looking for the shortest, most effective route to improve sales. As optimizers, it’s …
Documentation Is the Backbone of Analytics
So, you can’t find enough time to do the stuff you want to do at work because you are very …
Keeping Track of Analytics with Measurement Plans
Do you really know what you’re measuring? You probably think so, right? You’ve implemented Google Analytics on your site and …
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Fixing Five Common Google Analytics Setup Mistakes
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions …
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Google Analytics 360 & DFP Audience Sharing
A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for …
The Dashboard of your Dreams
Progressive tracking mechanisms allow you to track virtually anything on your website. Obviously, sending all the clicks and events into …
Google Data Studio: A Step-By-Step Guide
[March 2017 update: Google Data Studio is now free for everyone globally, all features included.] This week the Google Analytics …