Analytics & Optimization Articles

Google Optimize Experiment Data Analytics

In this article you will learn how connecting Google Optimize to Google Analytics can help your marketing team better understand their users’ behavior, and generate analysis that can help improve website engagement and eventually conversions.

Priyanka Lalchandani -
Google Data Studio mobile dashboard

In this article, Daniel Waisberg will show a mobile dashboard example and provide the steps to build your own fit tracking dashboard. Mobile dashboards' goals are usually to track daily metrics to monitor performance - those visualizations that people might need to access in their way to work on their phones.

Daniel Waisberg -
Time Series

Data is the new coal. Data is sexy! Data is controversial and (surprisingly) exciting. Everyone loves data. Everyone wants data. Now!

Doug Hall -
Affiliate Analytics

Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates.

Online Behavior -
Opioid Epidemic Analysis

In this article Daniel Waisberg discusses some thoughts on the US opioid crisis and how it compares to the worldwide drug adoption and overdose rates. He presents a Data Studio visualization with trends and patterns related to drug usage and adoption

Daniel Waisberg -
Data Engineer

Data is important. In this article from Phil Harvey, Data Philosopher, you will learn why it gives us new things to know and new ways of knowing this.

Phil Harvey -
Data Studio Bullet Charts

In this article, Daniel Waisberg presents 8 great visualizations created with Google Data Studio: four visualizations for business contexts and four for journalistic stories.

Daniel Waisberg -