Web Analytics & Optimization is a process for improving websites based on the analysis of visitors’ behavior. It focuses on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn more about analytics implementation, segmentation, social media and other website optimization techniques.
In this article Daniel Waisberg provides more context into GoalKeepers 2017 using publicly available UNICEF data on maternal mortality. He discusses important points from the GoalKeepers 2017 report - then, he discusses some of the steps he used to create his report and the insights he learned from the data.
In this article you are going to learn how to revamp your app analytics workflow using qualitative analytics, and why you should do it in the first place. You'll read about the fundamentals of qualitative analytics, and how it improves one's analysis accuracy, troubleshooting and overall workflows. And finally, you'll find two main ways to use qualitative analytics which can help you turn your app(s) into mobile powerhouse.
In this article, Daniel Waisberg and Lizzie Silvey present the results of an in-depth analysis of UK's marriage and divorce trends. They answer the following questions: Who wants a divorce and why? How do wars and the law impact marriage and divorce rates in the UK?
This article will show you how to create events in Google Tag Manager that will allow you to track the behavior of visitors interaction with forms. Having this data will enable you to optimize the forms to fit it with visitor expectations and increase the form conversion rate.