Personalized Account-Based Marketing
One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type …
Personas
A persona is a fictitious person that represents the goals and behavior of a real group of users. This segmentation technique is used in order to understand the website customers and optimize user experience according to user needs.
Customer Happiness with Google Analytics & FanExam
Colonoscopies are no fun. The exam is one of the most disagreeable screenings in medicine; but scientists have found a …
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Passive Audience Segmentation Strategies
At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out …
A Real Life Analytics Metaphor
Not long ago I was faced with the challenge of explaining what is Web Analytics to someone that has no …
Analyzing Personas Using Advanced Segments
I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the …
Audience Segmentation – Giving Clicks a Personality
Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an …
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Test Segmentation for Higher Conversion Rates
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users …