Targeted Marketing using Behavioral Analysis
The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored […]
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Website Optimization
Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.
Google Analytics Wishlist
The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google
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Web Analytics Tools: Question Generation Machines
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”.
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The Choice Is Stark: Segment Or Die!
Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author
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Behavioral Targeting Usage: Why Ad Targeting but not Website Optimization?
Behavioral Targeting (BT) has gotten a lot of attention as one of the best ways to optimize online advertising. First
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