Website Optimization - Online Behavior

Statistical Design in Online A/B Testing

A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment […]

One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type

Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For

Building a Culture of Optimization is a very important topic and something our industry as a whole is still in

This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google

If your online shopping carts are having “abandonment issues,” you’re not alone. According to a recent research, cart abandonment rates

Enhanced Ecommerce brings with it a new bag of toys for analysts and marketers. In this series of posts, I’ll

When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular

Back in 2008, the Google Analytics team released a feature that was extremely innovative: Benchmarking. Fast forward a few years,

We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and