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I like to think I “grew up” with Coremetrics. What I mean by that is that I began my professional…

As a retailer, it’s easy to get excited about e-commerce when you read a statistic like “79 percent of smartphone…

In June 2013, Google announced a new feature that enables the export of unsampled data from Views (Profiles) directly into…

Have you ever secretly wished to do crazy visualizations with your Google Analytics data? I am sure you have! Well,…

The coming year will likely bring even more data-driven initiatives and action to your organization. Get prepared for another tsunami…

This weekend, as I sat at home watching one of my favourite sporting events of the year, I found myself…

Your target audience is a diverse bunch. You have soccer moms, working dads, home-based entrepreneurs, students, etc. You just released…

As a Web Analytics agency, at this time of the year we plan for the next 12 months. From budgets,…

Writing a blog is a great way to promote a business through quality and fresh content, which will (hopefully!) capture…

Since July 2013, I have been publishing weekly tips on the official Google Analytics Google+ page. I try to keep…

If you’ve ever walked through a Whole Foods store, you remember what the experience was like. There were fresh flowers…

If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss…

Earlier this year eConsultancy reported that Tag Management System (TMS) adoption is set to reach 50% by 2017. Hindsight may…

Google Tag Manager (GTM) for mobile apps was first announced in August this year and has some great implications for…

A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united….

Let’s have a closer look at the next Conversion Rate Optimization Maturity Model’s pillar: Activities. We’ve already described People and…

At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out…

Conversion Rate Optimization (CRO) is the process of continually improving a website or landing page to create the most effective…

I normally caution companies to mindlessly buy into the perceived power of recommender technology. To accurately personalize what you offer…

Google Tag Manager was released about a year ago, and recent updates have made it a much more valuable addition…

“Statistics are like a bikini. What they reveal is suggestive, but what they conceal is vital.” ~ Aaron Levenstein Understanding…

The mobile app was the first non-web platform to be built into the Google Analytics suite as a first class…

I’d like to continue with the the topic I started to write a few months ago – a CRO Maturity…

Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your…

Google Analytics (GA) has always been a great tool when it comes to understanding and optimizing online behavior. But with…

If you’re not familiar with A/B testing, it is all about testing which version of a page is more effective…

Creating audience segments is one of the most important things you can do with a web analytics tool. When your…

A few months ago the Google Analytics team launched the Measurement Protocol, a powerful way for developers to send requests…

Not long ago I was faced with the challenge of explaining what is Web Analytics to someone that has no…

Competition on the contemporary web is enormous, website usability is crucial as never. If a website is complicated, people will…