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I recently encountered a situation where a client was confused by a phenomenon that, at first glance, looks very odd…

Sometimes mistakenly called Return on Investment (ROI), Return On Ad Spend (ROAS) is a commonly used measure to track advertising…

Article contributed by Bea Dobrzyńska and Paolo Curtoni There is a rising awareness across the search and SEM industry, still…

I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the…

I just Googled “Big Data” and I got 19,600,000 results… Where there was virtually nothing about two years ago there…

Mobile search is becoming increasingly important as more people are on their devices looking for the best restaurants in town…

Web Analytics implementations are never ending stories, there is always a small fix or a new feature that requires changes…

Showing the right product to the right person at the right time is one of the most important factors in…

[Last Updated on November 2013] In this article I discuss Content Experiments, a tool that can be used to create…

Over the last year or two, I’ve heard quite a bit of discussion spiked with a bit of outrage about…

Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world…

Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have…

Segmentation is the mother of all website optimization. That’s an extreme statement, but I believe anyone in the field would…

I remember, when I first began my transition into web analytics, having been somewhat confused at all of the metrics…

KPIs definition, data accuracy, segmentation, and all those analytics best practices our readers know by heart apply to Search Engine…

Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site…

Why are insights so difficult to find in our web analytics charts and reports! Why don’t they jump out of…

Last month I had the pleasure of participating in a Google+ thread started by Daniel Waisberg to discuss the usefulness…

In the last few months there were a few popular articles at Online Behavior. First Stephane Hamel’s post The Ultimate…

Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at…

During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven…

In my previous posts, I have discussed the characteristics of data driven organizations, proposed a revised definition of web analytics…

I love infographics. I love infographics and I love charts and I love graphs and I love pictures and I…

When my friend and the founder of Online Behavior, Daniel Waisberg, asked me to contribute an article, he gave me…

Five years ago, the mayor of Sao Paulo banned all billboards in the city. The rationale was that all advertising…

Who would have thought that suggesting a new definition of web analytics would spark such a great conversation! As my…

Landing pages are created to provide visitors with a better experience after they click on an ad, but too often…

Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars…

A recent post by my friend and former co-worker Stephane Hamel got me thinking about the future of Web Analytics….

As an analytics practitioner who does real analytics globally for a large Internet brand, I believe that definitions are important….