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Our work in both analytics and optimization gives us a unique perspective on a broad range of client objectives, organizational…

In Unintended Consequences of Targeting – Part I, I discussed the unintended consequences of Targeting, in particular how it can…

Advertisers often assume that targeting and personalization are useful – not only for themselves – but also for the buyer….

When it comes to website optimization (the art, and sometimes science, of improving website performance and increasing conversion rates), I…

A/B testing sounds like a “no-brainer”. You make two versions of a webpage (A and B), split traffic amongst those…

A question I often get asked is, “how do I go about optimizing the design of my website?” In a…

When I started working in IndexTools, many customers accessed their web analytics data using a single username and password.  In…

Predicting the future invariably means you will be wrong most of the time. However,  it is an interesting process to…

Up to 7% of all e-commerce website traffic is now coming from mobile devices, with a median of 3.5%. At…

One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what…

Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a…

As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have…

Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy,…

Ever been told that your feelings, your instincts, have no place in your analytics? That the only thing your gut…

Editor Note: This article is a sample of Chapter 2 of Rob Graham’s book: Fishing From a Barrel: Using Behavioral…

Editor Note: Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the…

What technology are you using to A/B test your banner ads? This question seems almost absurd in today’s online advertising…

This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I…

Up until a few months ago I was a User Experience Consultant (I just changed jobs). In my past I’ve…

The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored…

This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing)…

Whether you got your start in Web analytics just recently or ages ago, you will inevitably go through the “newbie”…

The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google…

The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”….

Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author…

This really feels like a “kiss and tell” article. Here’s why: Our industry is very collaborative. We share tips and…

The Web Analytics industry is very unique. It started its life back in the 90’s without too much buzz. Websites…

Testing is one of the most important techniques when it comes to website optimization. It shows us what the users…

Behavioral Targeting (BT) has gotten a lot of attention as one of the best ways to optimize online advertising. First…