One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type of personalization makes the most sense for my company’s needs? Even with the help of AI and automated algorithms, creating personalization campaigns is an investment of time and money. Matching your strategy to your business …
At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out 1) who the audience is, 2) what will influence them, and 3) the best way to do so. The Myers-Briggs Type Indicator (MBTI) has long been considered a standard to help answer the first question …
I normally caution companies to mindlessly buy into the perceived power of recommender technology. To accurately personalize what you offer to people is next to impossible; at best you will end up with a suboptimal black box. Instead I ask organizations to think about the power of how you offer something, I want them to …
Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success of sites like Netflix and Amazon, which utilize this technique. If you’re not sure how and if a product recommendation engine can benefit your business, read on to understand better what it means and how …
In the war for, and on, consumer attention, we’re all getting pounded with both cruise missiles and carpet bombs. I regularly receive coupons and ads for cat food and baby furniture. Seeing as I’m not a father, nor do I own a cat, I call this a miss. I bought cat food once over a …
Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems Read More »
Just one click might be one click too late. Your competitor’s website is right at your visitor’s fingertips and you may be left with one less lead or sale. Businesses are constantly looking for new, more efficient ways to determine their visitors’ next moves in order to know when and how to best engage them. …
Staying One Step Ahead with Mouse-Based Targeting Read More »
I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the distinction from standard new and returning visitors) and from analysing visits that convert vs. those that don’t convert. These are the sorts of analyses which can often give you the bigger and easier quick wins. …
During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven by a slightly larger number of targeting techniques. In this post, I’ll walk you through those three segmentation strategies and describe the different scenarios that can be used to succeed with each of the strategies. …
3 Segmentation Strategies: Intent, GEO & Conversions Read More »
When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions since you actually stepped up to those marble countertops or used one of those pens they have attached to a chain. With the convenience of online and mobile banking for making payments, transferring funds or …
Customer Experience in the Age of Digital Banking Read More »
Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an extra in films and television commercials. My mother has retired and was discussing her modem with me last week. My other-half’s son communicates in some kind of complex code through instant messenger status updates. A …
Audience Segmentation – Giving Clicks a Personality Read More »
