I have always appreciated the work of the Bill and Melinda Gates Foundation, it is really amazing to see people working so hard to make the world a better place. But I was left speechless when I opened their new report: GoalKeepers 2017. It tells the stories behind the data to help “accelerate progress in …
This article was contributed by Dmitriy Berezin, Head of Online Sales at Raiffeisen Bank, and Victoriia Pashchenko, Web Analyst at OWOX BI. Read more about them at the bottom of the article. A couple of months ago we worked with Raiffeisen, a bank in Russia, to help their marketing team tackle a complex challenge related …
A few months ago, while checking my Twitter feed during my morning coffee, I came across a tweet from Matt Cutts, a person I respect very much. He linked to an article named Seven Days of Heroin and added the simple message: “this is worth your time.” I decided to trust his judgement and check …
I had to make a decision when writing this post. Do I make it an extract from my upcoming book ‘Data: A guide to humans‘ as a fairly blatant promotion in the form – Copy / Paste, Promote – spoilers and everything, or do I write something new? I have decided on the second, to …
Last year I saw a lot of powerful visualizations that used Google Data Studio, from business dashboards to data stories using publicly available data. So I thought I would feature some of them (including two of my own 🙂 to help you get inspired for 2018. Below I showcase a few visualizations for both business …
A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and Principal Consultant at E-Nor & Co-Author of Google Analytics Breakthrough. Feras and I have known each other for almost 10 years, and it is always great to hear more about the work that he and …
Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge two of my passions (data visualization and comics) in one piece. It started with my curiosity to understand what all those movies are amounting to, and I think it helped me prove a point: Marvel …
Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in their analytics workflows that are naturally flawed. The solution is out there, and you might have missed it. The flaw, and a fairly big one at that, is in the fact that app analytics pros …
Have you ever wondered how divorce and marriage rates have trended over the last 150 years? Or what reasons husbands and wives give when getting a divorce? Fortunately these, and other questions, can be answered with data. The UK Office for National Statistics make available two extremely interesting and rich datasets on marriages and divorces, …
Quick wins, low-hanging fruits – we’re all looking for the shortest, most effective route to improve sales. As optimizers, it’s what we do. Think of the most important actions a customer can take on your website. Registering for a new account, making an inquiry about a product, filling out billing and shipping information – each …
