Data That Matters: Maternal Mortality Trends
I have always appreciated the work of the Bill and Melinda Gates Foundation, it is really amazing to see people …
Analytics & Optimization
Tackling Fraud in CPA Networks with Analytics
This article was contributed by Dmitriy Berezin, Head of Online Sales at Raiffeisen Bank, and Victoriia Pashchenko, Web Analyst at …
Data That Matters: Opioids Usage & Overdoses
A few months ago, while checking my Twitter feed during my morning coffee, I came across a tweet from Matt …
Rime Of The Ancient Data Engineer
I had to make a decision when writing this post. Do I make it an extract from my upcoming book …
8 Data Studio Reports I Loved In 2017
Last year I saw a lot of powerful visualizations that used Google Data Studio, from business dashboards to data stories …
Data & Business Impact with Feras Alhlou
A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and …
Embedding Google Data Studio Visualizations
Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge …
Revamping Your App Analytics Workflows
Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in …
150 Years of Marriages and Divorces in the UK
Have you ever wondered how divorce and marriage rates have trended over the last 150 years? Or what reasons husbands …
Tracking Forms Effectively in Google Analytics
Quick wins, low-hanging fruits – we’re all looking for the shortest, most effective route to improve sales. As optimizers, it’s …