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Progressive tracking mechanisms allow you to track virtually anything on your website. Obviously, sending all the clicks and events into…

[March 2017 update: Google Data Studio is now free for everyone globally, all features included.] This week the Google Analytics…

If someone were to pull open a toolbox and pick up a hammer not knowing what it is, his simplified…

Today the Google Analytics team is announcing a new, more robust, integration with Search Console. Exactly a year ago I…

The content you provide to your visitors can make or break your brand. At the end, the information that you…

Today the Google Analytics team is launching a completely revamped Mobile App, which will make your data consumption easier, faster…

Last February I attended Superweek Hungary to give a presentation on data analysis and learn from other industry peers about…

A common question you might ask when going through your Google Analytics data is “Where do my users come from?”…

In previous discussions, I’ve addressed the need for an analytical mindset, which involves understanding things and the interrelationships between them….

The more useful and relevant your site becomes, the worse it may actually perform. This happens because websites are continuously…

Recently the Google Analytics team released two new integrations: DoubleClick for Publishers (DFP) for Google Analytics 360 and DoubleClick Ad…

Conversion funnels are a basic concept in web analytics, and if you’ve worked with them enough, you may have gotten…

This post is not about horse racing but bear with me for a second (the analogy is from my Dad,…

Opening Google Analytics for the first time can be overwhelming. Graphs and reports, never-ending menus, and configuration settings that you…

This article was contributed by Bill Tripple, Senior Consultant of Digital Intelligence and Alex Clemmons, Manager of Analysis & Insights,…

Google Analytics is known for its simple, turnkey approach to getting started with analyzing your traffic data. Just drop the…

Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management…

Building a Culture of Optimization is a very important topic and something our industry as a whole is still in…

As many of you, I use Google Analytics quite a lot, and I love the visualizations and the interface in…

The idea of measuring the full customer journey has been around for quite a while, and we have seen solutions…

“The only fence against the world is a thorough knowledge of it.” ~ John Locke Consider your world. It is…

Last week, during the annual Google Analytics Summit in San Francisco, I had a conversation on stage with my colleague…

A pretty common need for content-driven websites is to know how well their long-form text content engages visitors. Content is…

There is a lot of useful and interesting data held in your Google Analytics account that could be used to…

Colonoscopies are no fun. The exam is one of the most disagreeable screenings in medicine; but scientists have found a…

There are multiple analytics tools that excel at Customer Analytics and fill gaps in areas where Google Analytics may not…

Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the…

In October 2014, Google Tag Manager V2 was officially released. In the wake of this major UI and functional overhaul,…

This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google…

Google Tag Manager is truly incredible. The ability to make additions or alterations to your tracking and marketing tags without…