Testing & Usability - Online Behavior

Statistical Design in Online A/B Testing

A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment […]

Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For

Building a Culture of Optimization is a very important topic and something our industry as a whole is still in

This April, Google announced Content Experiments for mobile apps, managed through the Google Tag Manager (GTM) platform. This is great

“I didn’t fail the test, I just found 100 ways to do it wrong.” Benjamin Franklin In marketing, A/B testing

A few years ago, Frito-Lay spot-tested an ad featuring two women in a laundromat. One woman callously steals the only

A/B and Multi-Variate Testing (MVT) are essential conversion optimization activities and they deserve a separate pillar within a CRO Maturity

If you’re not familiar with A/B testing, it is all about testing which version of a page is more effective

Competition on the contemporary web is enormous, website usability is crucial as never. If a website is complicated, people will

[Last Updated on November 2013] In this article I discuss Content Experiments, a tool that can be used to create