Testing & Usability - Online Behavior

Advertising And User Experience: Hand In Hand?

Five years ago, the mayor of Sao Paulo banned all billboards in the city. The rationale was that all advertising […]

Landing pages are created to provide visitors with a better experience after they click on an ad, but too often

Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars

Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive

I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should

A/B testing sounds like a “no-brainer”. You make two versions of a webpage (A and B), split traffic amongst those

One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what

What technology are you using to A/B test your banner ads? This question seems almost absurd in today’s online advertising

Up until a few months ago I was a User Experience Consultant (I just changed jobs). In my past I’ve

This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing)