Writing a blog is a great way to promote a business through quality and fresh content, which will (hopefully!) capture the attention of users. If the content of your blog is meaningful, fresh and original, then you are making a good start to improve your website’s traffic, incoming links, reputation as an industry leader, and …
Google Tag Manager (GTM) for mobile apps was first announced in August this year and has some great implications for app developers. Perhaps most notably, the product has the potential to overcome one of the most critical challenges in the business: pushing updates to the user base without having to publish a new version on …
Over the years I have seen some companies doing very well in terms of improving conversion and getting solid results from testing activities; but I have also seen many companies struggling to get good results. This disparity led me to think about what are the success factors that will make the difference between those two …
