All our articles

It’s said that common sense isn’t common. I’d always scoffed at this sentiment until I started getting insights into the…

The infographic below provides a quick list of the types of charts that are available for analysts/marketers out there. I…

Over the years I have seen all kinds of definitions for web analytics. Some are over simplified, some are just…

Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If…

Some e-businesses are willing to accept the two to five percent conversion rates that have been standard for e-commerce for…

We all like to think we’re rational beings. When faced with a decision, we like to think we’ll carefully weigh…

When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions…

As your online business grows in both size and scope, so does the volume of the underlying code to make…

As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large…

I was sitting on a flight from San Diego to Newark and then Stockholm. From huddle leader at XChange to…

What do your numbers mean? To objectively measure them they need to be highly specific, but in order to understand…

Ghostery, a popular browser plugin that allows users to see what tag-based applications are installed in the site being visited…

Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an…

Good food and the feeling that you’re special are the two main reasons that many people return to the same…

Inspired by the images published at WorldMapper.org, I decided to create an image that would represent the socio-economical differences between…

What if you discovered a fixable problem was costing your company a quarter of its revenues? Well, a recent survey…

Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive…

Today marks one year from the launch of Online Behavior. As I looked into the past and analyzed what I…

A visitor arrives to a website from a search engine using search keywords including "health". Why not display a personalized…

We recently experienced the first truly “mobile” holiday shopping season. eBay alone reported $100 million in sales on mobile devices…

Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation…

If you type the phrase “why social media marketing” into Google, you’ll encounter page after page of results on the…

Some weeks ago I had a chat with Daniel Waisberg and he asked me if I had any "data that…

Here’s a common scenario—a guy realizes that his mother’s birthday is just two days away and he’s yet to pick…

This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote…

I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should…

Auditing your email segmentation and targeting approach. Do you remember the promise of true 1 to 1 marketing from over…

Following a very intense project with Yam, the company we partner with for Design & Development, we have released the…

You only have one chance to create your first impression. Selecting the main message for the homepage of a website…

A new year has dawned and if you’ve been short of resolutions for 2011, perhaps I can help. Last year,…