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Dashboards are used across the world by most people (and organizations), either in the form of a car dashboard or…

A little over a year ago Daniel invited me to contribute to the Adwords chapter of his eBook on Google…

Adding a video to your website is a great way to engage your visitors, increase the amount of time they…

Just the sound of it – bounce rate – tells you most of what you need to know about this…

What makes a good analyst? Kevin Ertell from Sur La Table gave a magnificent talk at the recent E-Commerce Expo…

Social media is an integrated component of so many companies’ marketing strategies, but very few of us are tracking the…

Investments in Web Analytics can pay off big, but the degree of success depends on many factors. Simply said you…

In a recent update Google Analytics has made user access management more granular and flexible than it had been before….

I have been a very assiduous visitor to the Weizmann Institute of Science in the last four years as my…

Following my previous article providing a framework for a Conversion Rate Optimization (CRO) Maturity Model, in this post I discuss…

This article presents some of the Tips & Tricks shared by me in the MeasureCamp unconference, on a session called…

Like it or not, e-commerce is a fact of life for virtually all retailers, as the story I am about…

Segmentation is the key to greater understanding of your Web Analytics data. If you only look at overall bounce rate,…

Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success…

Over the years I met countless analysts around the globe, be it in conferences, training programs, client meetings or online….

Fundamental change and improvements are needed to raise the maturity of digital analytics, a.k.a. web analytics. This article provides some…

When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits…

Over the years I have seen some companies doing very well in terms of improving conversion and getting solid results…

This post was authored by Scott Shannon, a Senior Analyst and Google Analytics Certified Seminar Leader and by Melaine Fuentes,…

So, you are amazed at how Amazon personalizes their customer experience. And you have read article after article on how…

Do you know someone that is afraid of Analytics? Not afraid in the sense that if you open a dashboard…

This week Adam Singer, Product Marketing Manager at Google, posted a call for people to create “wrap-up” posts for 2012….

Web analytics data is worth nothing if it can’t be used in the correct way. In order for it to…

Time and time again I have read articles from agencies and practitioners attempting to define a sound analytics process. In…

It is considered obvious and necessary for businesses to have an online presence of some sort. Accepted business practice also…

When you think about redesigning your website, you need to have a plan. To come up with a plan, you…

Google Analytics got a facelift early this year. After previously allowing users to work in the old version for a…

In the war for, and on, consumer attention, we’re all getting pounded with both cruise missiles and carpet bombs. I…

Just one click might be one click too late. Your competitor’s website is right at your visitor’s fingertips and you…

So, you’re minding your own business, sifting through a client’s analytics data for some epic, revelatory insight that’ll blow their…