Understanding Online Customer Experience
What if you discovered a fixable problem was costing your company a quarter of its revenues? Well, a recent survey …
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
What if you discovered a fixable problem was costing your company a quarter of its revenues? Well, a recent survey …
Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
Common Denominators between Targeting, Advertisement and Usability Read More »
Today marks one year from the launch of Online Behavior. As I looked into the past and analyzed what I …
Online Behavior Anniversary – A One-Year Retrospective Read More »
A visitor arrives to a website from a search engine using search keywords including "health". Why not display a personalized …
We recently experienced the first truly “mobile” holiday shopping season. eBay alone reported $100 million in sales on mobile devices …
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation …
If you type the phrase “why social media marketing” into Google, you’ll encounter page after page of results on the …
Social Media & Display Advertising: Perfect Marriage Read More »
Some weeks ago I had a chat with Daniel Waisberg and he asked me if I had any "data that …
Here’s a common scenario—a guy realizes that his mother’s birthday is just two days away and he’s yet to pick …
Eliminate Customer Struggles for a Better Online Experience Read More »
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote …
Web Analytics Process – Measurement & Optimization Read More »