Statistical Design in Online A/B Testing
A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment …
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment …
I have always appreciated the work of the Bill and Melinda Gates Foundation, it is really amazing to see people …
This article was contributed by Dmitriy Berezin, Head of Online Sales at Raiffeisen Bank, and Victoriia Pashchenko, Web Analyst at …
A few months ago, while checking my Twitter feed during my morning coffee, I came across a tweet from Matt …
I had to make a decision when writing this post. Do I make it an extract from my upcoming book …
Last year I saw a lot of powerful visualizations that used Google Data Studio, from business dashboards to data stories …
A few months ago I had the opportunity to chat with my friend and work partner Feras Alhlou, Co-Founder and …
Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge …
Every mobile app professional today uses mobile app analytics to track their app. Yet there are some key elements in …
Have you ever wondered how divorce and marriage rates have trended over the last 150 years? Or what reasons husbands …