Test Segmentation for Higher Conversion Rates
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users …
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users …
Behavioral Targeting (BT) has gotten a lot of attention as one of the best ways to optimize online advertising. First …
Behavioral Targeting Usage: Why Ad Targeting but not Website Optimization? Read More »