Using Behavioral Targeting to Optimize SEO Traffic
This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I …
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The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I …
Using Behavioral Targeting to Optimize SEO Traffic Read More »
Up until a few months ago I was a User Experience Consultant (I just changed jobs). In my past I’ve …
The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored …
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) …
Whether you got your start in Web analytics just recently or ages ago, you will inevitably go through the “newbie” …
The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google …
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. …
Web Analytics Tools: Question Generation Machines Read More »
Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author …
This really feels like a “kiss and tell” article. Here’s why: Our industry is very collaborative. We share tips and …
Running a Web Analytics Company: Challenges and forbidden topics Read More »
The Web Analytics industry is very unique. It started its life back in the 90’s without too much buzz. Websites …