Five Predictions For Web Analytics in 2011
Predicting the future invariably means you will be wrong most of the time. However, it is an interesting process to …
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
Predicting the future invariably means you will be wrong most of the time. However, it is an interesting process to …
Up to 7% of all e-commerce website traffic is now coming from mobile devices, with a median of 3.5%. At …
Mobile Marketing for E-commerce: Insight Into Real Data Read More »
One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what …
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a …
Landing Page Segmentation For Higher Conversions Read More »
As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have …
Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, …
Successful Website Personalization Hinges on Continuum of Targeting Capabilities Read More »
Ever been told that your feelings, your instincts, have no place in your analytics? That the only thing your gut …
Editor Note: This article is a sample of Chapter 2 of Rob Graham’s book: Fishing From a Barrel: Using Behavioral …
Editor Note: Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the …
Fishing From a Barrel | Free Behavioral Targeting Book Read More »
What technology are you using to A/B test your banner ads? This question seems almost absurd in today’s online advertising …