A/B Testing SEO friendly
I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should …
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should …
Auditing your email segmentation and targeting approach. Do you remember the promise of true 1 to 1 marketing from over …
Email Personalization: Are Your Emails Really Personal? Read More »
A new year has dawned and if you’ve been short of resolutions for 2011, perhaps I can help. Last year, …
Our work in both analytics and optimization gives us a unique perspective on a broad range of client objectives, organizational …
Organizational Requirements to a Successful Optimization Program Read More »
In Unintended Consequences of Targeting – Part I, I discussed the unintended consequences of Targeting, in particular how it can …
Unintended Consequences of Targeting: Less Information, Less Serendipity – Part II Read More »
Advertisers often assume that targeting and personalization are useful – not only for themselves – but also for the buyer. …
Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I Read More »
When it comes to website optimization (the art, and sometimes science, of improving website performance and increasing conversion rates), I …
A/B testing sounds like a “no-brainer”. You make two versions of a webpage (A and B), split traffic amongst those …
Advanced A/B Testing Tactics That You Should Know Read More »
A question I often get asked is, “how do I go about optimizing the design of my website?” In a …
When I started working in IndexTools, many customers accessed their web analytics data using a single username and password. In …
Data Privacy? Do Your Part: Analytics User Management Read More »