Decision-Making: Just How Rational Is It?
We all like to think we’re rational beings. When faced with a decision, we like to think we’ll carefully weigh …
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
We all like to think we’re rational beings. When faced with a decision, we like to think we’ll carefully weigh …
When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions …
Customer Experience in the Age of Digital Banking Read More »
As your online business grows in both size and scope, so does the volume of the underlying code to make …
As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large …
Analytics Data Can Be a Content Website’s Best Friend Read More »
I was sitting on a flight from San Diego to Newark and then Stockholm. From huddle leader at XChange to …
Top Three Characteristics of Data Driven Organizations Read More »
What do your numbers mean? To objectively measure them they need to be highly specific, but in order to understand …
Ghostery, a popular browser plugin that allows users to see what tag-based applications are installed in the site being visited …
Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an …
Audience Segmentation – Giving Clicks a Personality Read More »
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
Inspired by the images published at WorldMapper.org, I decided to create an image that would represent the socio-economical differences between …
Data Visualization: Social-Economical Differences in Brazil [infographic] Read More »