The Three Heads of Online Analytics
Who would have thought that suggesting a new definition of web analytics would spark such a great conversation! As my …
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
Who would have thought that suggesting a new definition of web analytics would spark such a great conversation! As my …
Landing pages are created to provide visitors with a better experience after they click on an ad, but too often …
Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars …
Opportunities to Improve Mobile Shopping Experience Read More »
A recent post by my friend and former co-worker Stephane Hamel got me thinking about the future of Web Analytics. …
As an analytics practitioner who does real analytics globally for a large Internet brand, I believe that definitions are important. …
It’s said that common sense isn’t common. I’d always scoffed at this sentiment until I started getting insights into the …
Four Analytics Mistakes Even Experienced Analysts Make Read More »
The infographic below provides a quick list of the types of charts that are available for analysts/marketers out there. I …
Nuts and Bolts of Chart & Graph Types [infographic] Read More »
Over the years I have seen all kinds of definitions for web analytics. Some are over simplified, some are just …
Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If …
Customer Acquisition Analysis Using Google Analytics Read More »
Some e-businesses are willing to accept the two to five percent conversion rates that have been standard for e-commerce for …
Customer Recovery Can Solve Your Abandonment Issues Read More »