Digital Analytics For Non-Ecommerce Websites
It is considered obvious and necessary for businesses to have an online presence of some sort. Accepted business practice also …
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
It is considered obvious and necessary for businesses to have an online presence of some sort. Accepted business practice also …
When you think about redesigning your website, you need to have a plan. To come up with a plan, you …
Four Important Website Redesign Questions Google Analytics Can Help You Answer Read More »
Google Analytics got a facelift early this year. After previously allowing users to work in the old version for a …
3 Ways to Customize Your Google Analytics Experience Read More »
In the war for, and on, consumer attention, we’re all getting pounded with both cruise missiles and carpet bombs. I …
Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems Read More »
Just one click might be one click too late. Your competitor’s website is right at your visitor’s fingertips and you …
Staying One Step Ahead with Mouse-Based Targeting Read More »
So, you’re minding your own business, sifting through a client’s analytics data for some epic, revelatory insight that’ll blow their …
I recently encountered a situation where a client was confused by a phenomenon that, at first glance, looks very odd …
Google Analytics Mystery: More Visitors Than Visits Read More »
Sometimes mistakenly called Return on Investment (ROI), Return On Ad Spend (ROAS) is a commonly used measure to track advertising …
Measure Campaign Profits – NOT Return On Ad Spend Read More »
I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the …
I just Googled “Big Data” and I got 19,600,000 results… Where there was virtually nothing about two years ago there …
Big Data – What It Means For The Digital Analyst Read More »