Analytics Education – Resources & Academic Programs
Over the years I met countless analysts around the globe, be it in conferences, training programs, client meetings or online. …
Analytics Education – Resources & Academic Programs Read More »
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
Over the years I met countless analysts around the globe, be it in conferences, training programs, client meetings or online. …
Analytics Education – Resources & Academic Programs Read More »
Fundamental change and improvements are needed to raise the maturity of digital analytics, a.k.a. web analytics. This article provides some …
A Call To Action For Fundamental Improvements In Digital Analytics Read More »
When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits …
Over the years I have seen some companies doing very well in terms of improving conversion and getting solid results …
This post was authored by Scott Shannon, a Senior Analyst and Google Analytics Certified Seminar Leader and by Melaine Fuentes, …
Attribution Modeling & Multi-Channel Funnels With Google Analytics – Beyond Last Click Read More »
So, you are amazed at how Amazon personalizes their customer experience. And you have read article after article on how …
Google Universal Analytics: A User-Centric Approach Read More »
Do you know someone that is afraid of Analytics? Not afraid in the sense that if you open a dashboard …
This week Adam Singer, Product Marketing Manager at Google, posted a call for people to create “wrap-up” posts for 2012. …
Best Of 2012: Google Analytics, Big Data & Visualizations Read More »
Web analytics data is worth nothing if it can’t be used in the correct way. In order for it to …
10 Best Or Worst Ways To Visualise Web Analytics Data Read More »
Time and time again I have read articles from agencies and practitioners attempting to define a sound analytics process. In …