Funnel Analysis with Google Analytics Data in BigQuery
Conversion funnels are a basic concept in web analytics, and if you’ve worked with them enough, you may have gotten …
Funnel Analysis with Google Analytics Data in BigQuery Read More »
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
Conversion funnels are a basic concept in web analytics, and if you’ve worked with them enough, you may have gotten …
Funnel Analysis with Google Analytics Data in BigQuery Read More »
This post is not about horse racing but bear with me for a second (the analogy is from my Dad, …
Opening Google Analytics for the first time can be overwhelming. Graphs and reports, never-ending menus, and configuration settings that you …
This article was contributed by Bill Tripple, Senior Consultant of Digital Intelligence and Alex Clemmons, Manager of Analysis & Insights, …
Google Analytics is known for its simple, turnkey approach to getting started with analyzing your traffic data. Just drop the …
Bulk Analytics Configurations with Google Sheets Read More »
Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management …
Running Semi-Automated Tasks on Google Analytics Read More »
Building a Culture of Optimization is a very important topic and something our industry as a whole is still in …
As many of you, I use Google Analytics quite a lot, and I love the visualizations and the interface in …
The idea of measuring the full customer journey has been around for quite a while, and we have seen solutions …
“The only fence against the world is a thorough knowledge of it.” ~ John Locke Consider your world. It is …