Four Analytics Mistakes Even Experienced Analysts Make
It’s said that common sense isn’t common. I’d always scoffed at this sentiment until I started getting insights into the …
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Website Optimization
Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.
The Ultimate Definition of Analytics
Over the years I have seen all kinds of definitions for web analytics. Some are over simplified, some are just …
Customer Acquisition Analysis Using Google Analytics
Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If …
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Customer Recovery Can Solve Your Abandonment Issues
Some e-businesses are willing to accept the two to five percent conversion rates that have been standard for e-commerce for …
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Decision-Making: Just How Rational Is It?
We all like to think we’re rational beings. When faced with a decision, we like to think we’ll carefully weigh …
Analytics Data Can Be a Content Website’s Best Friend
As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large …
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Top Three Characteristics of Data Driven Organizations
I was sitting on a flight from San Diego to Newark and then Stockholm. From huddle leader at XChange to …
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Web Analytics Lessons from 1930 Unemployment
What do your numbers mean? To objectively measure them they need to be highly specific, but in order to understand …
Tag Management Systems and Website Innovation
Ghostery, a popular browser plugin that allows users to see what tag-based applications are installed in the site being visited …
Audience Segmentation – Giving Clicks a Personality
Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an …
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