Serendipity Feeling Increases Online Conversion
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
Targeting Articles
The articles below focus on Targeting & Segmentation, processes used by website owners to improve user experience by delivering the right content/design to the right person at the right time. It does so by analyzing visitor behavior and using segmentation to create Personas and Behavioral Targeting campaigns.
Personalization Example for Content Websites
A visitor arrives to a website from a search engine using search keywords including "health". Why not display a personalized …
Email Personalization: Are Your Emails Really Personal?
Auditing your email segmentation and targeting approach. Do you remember the promise of true 1 to 1 marketing from over …
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Personalization – Response Based Segmentation Strategy
You only have one chance to create your first impression. Selecting the main message for the homepage of a website …
Personalization – Response Based Segmentation Strategy Read More »
Unintended Consequences of Targeting: Less Information, Less Serendipity – Part II
In Unintended Consequences of Targeting – Part I, I discussed the unintended consequences of Targeting, in particular how it can …
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Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I
Advertisers often assume that targeting and personalization are useful – not only for themselves – but also for the buyer. …
Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I Read More »
Landing Page Segmentation For Higher Conversions
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a …
Landing Page Segmentation For Higher Conversions Read More »
Successful Website Personalization Hinges on Continuum of Targeting Capabilities
Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, …
Successful Website Personalization Hinges on Continuum of Targeting Capabilities Read More »
The Fine Art of Targeting
Editor Note: This article is a sample of Chapter 2 of Rob Graham’s book: Fishing From a Barrel: Using Behavioral …
Fishing From a Barrel | Free Behavioral Targeting Book
Editor Note: Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the …
Fishing From a Barrel | Free Behavioral Targeting Book Read More »