Targeting Articles - Online Behavior

Personalized Account-Based Marketing

One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type […]

At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out

I normally caution companies to mindlessly buy into the perceived power of recommender technology. To accurately personalize what you offer

Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success

In the war for, and on, consumer attention, we’re all getting pounded with both cruise missiles and carpet bombs. I

Just one click might be one click too late. Your competitor’s website is right at your visitor’s fingertips and you

I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the

During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven

When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions

Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an