Marketing Measurement

Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.

Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.
Daniel Waisberg -
Don't get paralyzed by considering every fancy data point you could track. Use Google Analytics custom dimensions to give you new perspectives on which visitors and elements are driving results on your site. With that in mind, take a step back and consider these 5 questions.
Brian Wonch -
In this article I present the Universal Analytics Form, an easy-to-use solution to implement Google Analytics' Measurement Protocol to upgrade your current tracking capabilities using a Google Form. Sounds cool, doesn’t it? I think it does!
Daniel Waisberg -
In this article you will learn how to use Google Analytics Dashboards, they are a great way to keep track of your website. It can save a lot of time on your (and your colleagues) day-to-day so it is certainly worth to invest some time to have the right data in there.
Daniel Waisberg -
The web/digital analytics industry is still young, very young in the scheme of things. When compared to the discipline of statistics with hundreds of years of development, there is so much that web analytics professionals can learn.
Online Behavior -
This article provides 51 tips to help professionals implement Google Analytics, configure the tool, use it to analyze online behavior and optimize websites. Sit down and relax, here we go!
Paul Koks -
his article presents some of the Tips & Tricks shared by me in the MeasureCamp unconference, on a session called 'GA Tips and Tricks'. The tips are moderately advanced techniques but all approachable by anyone with reasonable JavaScript and Google Analytics (GA) skills.
Doug Hall -
Over the years I have met countless analysts around the globe, be it in conferences, training programs, client meetings or online. Some were true analytics geeks and others were just starting their careers, but one thing that I have always felt was missing, especially for the beginners, is a place centralizing the top resources and programs available. This article is my attempt to provide a good resource list.
Daniel Waisberg -
Fundamental change and improvements are needed to raise the maturity of digital analytics, a.k.a. web analytics. This article provides some background for this assertion and highlights 3 specific areas of need and opportunity. It is not intended as either a complete list, or even a perfectly defined list. Solutions are directionally indicated, but the article is intended to provoke thought; it is not a detailed roadmap.
Joe Reach -
When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits by the same person. For almost every website it is an incredibly, powerful way to understand your visitors better. By applying the insights you derive from this analysis, you can further optimize your visitor's experience and conversion rate.
Paul Koks -