A Data-driven Year Ahead
As a Web Analytics agency, at this time of the year we plan for the next 12 months. From budgets, …
Marketing Measurement
Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Analyzing Business Blogs Using Google Analytics
Writing a blog is a great way to promote a business through quality and fresh content, which will (hopefully!) capture …
10 Actionable Google Analytics Tips
Since July 2013, I have been publishing weekly tips on the official Google Analytics Google+ page. I try to keep …
Why Your KPIs Are Meaningless & What To Do About It
If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss …
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Google Tag Manager: Coding & Naming Conventions
Earlier this year eConsultancy reported that Tag Management System (TMS) adoption is set to reach 50% by 2017. Hindsight may …
A Guide to Google Tag Manager for Mobile Apps
Google Tag Manager (GTM) for mobile apps was first announced in August this year and has some great implications for …
The New Generation Of Digital Analysis Tools
A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. …
Mobile App Analytics Insights
The mobile app was the first non-web platform to be built into the Google Analytics suite as a first class …
Powerful Custom Dimensions in Universal Analytics
Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your …
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Google Analytics Demographics & Interests Reports
Google Analytics (GA) has always been a great tool when it comes to understanding and optimizing online behavior. But with …
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