Horses, Jockeys and Digital Analytics
This post is not about horse racing but bear with me for a second (the analogy is from my Dad, …
Marketing Measurement
Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Explaining Google Analytics to Your Boss
Opening Google Analytics for the first time can be overwhelming. Graphs and reports, never-ending menus, and configuration settings that you …
Measuring Page Velocity with Google Analytics
This article was contributed by Bill Tripple, Senior Consultant of Digital Intelligence and Alex Clemmons, Manager of Analysis & Insights, …
Bulk Analytics Configurations with Google Sheets
Google Analytics is known for its simple, turnkey approach to getting started with analyzing your traffic data. Just drop the …
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Running Semi-Automated Tasks on Google Analytics
Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management …
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Measuring The Full Customer Journey
The idea of measuring the full customer journey has been around for quite a while, and we have seen solutions …
Building A Data Landscape
“The only fence against the world is a thorough knowledge of it.” ~ John Locke Consider your world. It is …
A Conversation on Google Analytics Integrations
Last week, during the annual Google Analytics Summit in San Francisco, I had a conversation on stage with my colleague …
A Better Way to Measure Users’ Content Engagement
A pretty common need for content-driven websites is to know how well their long-form text content engages visitors. Content is …
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Customer Happiness with Google Analytics & FanExam
Colonoscopies are no fun. The exam is one of the most disagreeable screenings in medicine; but scientists have found a …
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