Personalization Example for Content Websites
A visitor arrives to a website from a search engine using search keywords including "health". Why not display a personalized …
Behavioral Targeting
Behavioral Targeting is a process used by website owners to improve user experience by delivering the right content/design to the right person at the right time. It does so by recognizing visitors’ information (in the same spirit as Web Analytics tools) and using this information to create a personalized experience.
Email Personalization: Are Your Emails Really Personal?
Auditing your email segmentation and targeting approach. Do you remember the promise of true 1 to 1 marketing from over …
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Personalization – Response Based Segmentation Strategy
You only have one chance to create your first impression. Selecting the main message for the homepage of a website …
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Unintended Consequences of Targeting: Less Information, Less Serendipity – Part II
In Unintended Consequences of Targeting – Part I, I discussed the unintended consequences of Targeting, in particular how it can …
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Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I
Advertisers often assume that targeting and personalization are useful – not only for themselves – but also for the buyer. …
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Landing Page Segmentation For Higher Conversions
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a …
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Successful Website Personalization Hinges on Continuum of Targeting Capabilities
Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, …
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The Fine Art of Targeting
Editor Note: This article is a sample of Chapter 2 of Rob Graham’s book: Fishing From a Barrel: Using Behavioral …
Fishing From a Barrel | Free Behavioral Targeting Book
Editor Note: Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the …
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Using Behavioral Targeting to Optimize SEO Traffic
This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I …
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