Behavioral Targeting - Online Behavior

Personalized Account-Based Marketing

One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type […]

Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For

Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success

In the war for, and on, consumer attention, we’re all getting pounded with both cruise missiles and carpet bombs. I

Just one click might be one click too late. Your competitor’s website is right at your visitor’s fingertips and you

I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the

During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven

Five years ago, the mayor of Sao Paulo banned all billboards in the city. The rationale was that all advertising

Good food and the feeling that you’re special are the two main reasons that many people return to the same

Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive