Custom Definitions in Universal Analytics: A Case Study
In this post, I will cover some of the benefits of using Custom Definitions in Universal Analytics, as well as …
Custom Definitions in Universal Analytics: A Case Study Read More »
The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.
In this post, I will cover some of the benefits of using Custom Definitions in Universal Analytics, as well as …
Custom Definitions in Universal Analytics: A Case Study Read More »
Not long ago I published a post on the Google Analytics blog about the power of using AdSense and Google …
We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and …
Google Analytics Demographic Segmentation Techniques Read More »
How often do you browse your website and think to yourself: “I wonder how often people visit this page and …
I read with interest a recent post at Online Behavior on Visualizing Google Analytics Data With R and thought I …
In this article I will show how to easily rewrite multiple URI addresses in Google Analytics with the help of …
Using Google Tag Manager To Fight Gibberish URLs Read More »
This April, Google announced Content Experiments for mobile apps, managed through the Google Tag Manager (GTM) platform. This is great …
Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use and build …
“I didn’t fail the test, I just found 100 ways to do it wrong.” Benjamin Franklin In marketing, A/B testing …
We’ve all been there. Everything on surface looks like it’s running smoothly. Data is coming in. The 30,000-foot view of your …
10 Ways To Improve Google Analytics Data Accuracy Read More »