Visualizing Marvel & DC Cinematic Universes – POW!
Everyone likes a good movie. And while not everyone is into superheroes, there has been a big wave of great …
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Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Fixing Five Common Google Analytics Setup Mistakes
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions …
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A Happy Marriage Between Google Analytics & iFrames
An iframe is a web page embedded in another page. It’s handy little hack that lets you include content from …
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Data That Matters: US Unemployment Analysis
Over the last few months I have been working more and more with Google Data Studio, a tool provided by …
Google Analytics 360 & DFP Audience Sharing
A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for …
Empowering Google Analytics with Google Data Studio
You might have heard a few weeks ago that the Google Analytics team launched Data Studio (DS), a robust platform …
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The Dashboard of your Dreams
Progressive tracking mechanisms allow you to track virtually anything on your website. Obviously, sending all the clicks and events into …
Google Data Studio: A Step-By-Step Guide
[March 2017 update: Google Data Studio is now free for everyone globally, all features included.] This week the Google Analytics …
Creative Uses to 5 Google Analytics Features
If someone were to pull open a toolbox and pick up a hammer not knowing what it is, his simplified …
Google Analytics & Search Console: Deep Integration
Today the Google Analytics team is announcing a new, more robust, integration with Search Console. Exactly a year ago I …
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