Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For years, we have had unique tools with unique metrics for each part of our job. One tool to check and report rankings. One tool to check and report broken links. One tool to check and …
All Under One Roof with Google Optimize & Analytics Read More »
Google Sheets + Analytics = Simple, Actionable SEO Like many of us, I’ve spent hundreds of hours diving into analytical rabbit holes – producing reports nobody reads or can understand, summarizing insights that nobody will take action on – it’s the silent killer of ambition in analytics. So when I find a simple opportunity to …
SEO Opportunities with Analytics & Google Sheets Read More »
The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven’t made it easy to explore their data. Luckily, Google Data Studio and BigQuery are making it easier than ever to explore large datasets like the ones published by the FEC. In this article, you will learn how …
Interactive Dashboards with Data Studio & Bigquery Read More »
Everyone likes a good movie. And while not everyone is into superheroes, there has been a big wave of great movies based on MARVEL and DC comic book characters. Since the year 2000, four major cinematic studios released dozens of movies and collected over $23 billion in the box offices! As a comic book fan, …
Visualizing Marvel & DC Cinematic Universes – POW! Read More »
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? The first, crucial part is getting the setup right to implement and configure Google Analytics in line with your business objectives. In this post I will touch upon a few …
Fixing Five Common Google Analytics Setup Mistakes Read More »
An iframe is a web page embedded in another page. It’s handy little hack that lets you include content from another page in your pages. I bet you’ve visited many websites that use iframes and you probably didn’t know it. You might even have iframes on your site without you being aware of what they …
A Happy Marriage Between Google Analytics & iFrames Read More »
Over the last few months I have been working more and more with Google Data Studio, a tool provided by Google to explore and visualize data. During this period I have created best practices for Ecommerce reports and Publisher reports to share with Google Analytics users. I believe that Data Studio is a great solution …
A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX). As I said then, I believe they are major game changers, they provide a robust solution to measure and optimize ad supported websites. I still believe that, even …
You might have heard a few weeks ago that the Google Analytics team launched Data Studio (DS), a robust platform for reporting and visualising data. If you missed that piece of news, take a look at this step-by-step guide – it’s a great starting point. DS can be used to visualise a number of different …
Empowering Google Analytics with Google Data Studio Read More »
Progressive tracking mechanisms allow you to track virtually anything on your website. Obviously, sending all the clicks and events into Google Analytics is only part of the story, you should also clearly understand what to do next with all these data. That’s why I’ve decided to share examples of dashboards that can be updated in …
