Whether you got your start in Web analytics just recently or ages ago, you will inevitably go through the “newbie” stage and come out the other side. You break into the field, gain some skills and eventually find your niche. So now you’re a veteran Web analyst, what’s your approach to career advancement? It’s a …
The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google Analytics (GA) wishlist. Even though the tool is great, there is always one or two improvements that wouldn’t hurt. Who knows, someone might be interested to give me an analytics gift… So here is my …
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. This is one of the (many) great challenges in the field, but it is also what keeps the practice of web analytics fresh and interesting. There is no end point. There is no perfect site. …
Web Analytics Tools: Question Generation Machines Read More »
Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author of two great books: Web Analytics 2.0 and Web Analytics: An Hour A Day. He is also the he Co-Founder and Chief Education Officer for Market Motive. There is a reason your analytics data does …
This really feels like a “kiss and tell” article. Here’s why: Our industry is very collaborative. We share tips and tricks, from campaign tracking to multivariate testing. But pricing? Compensation strategies? Competitive bidding? Nah, we keep those secrets to ourselves. But those of you who know me understand that I am always ready to address …
Running a Web Analytics Company: Challenges and forbidden topics Read More »
The Web Analytics industry is very unique. It started its life back in the 90’s without too much buzz. Websites started getting visits and managers thought it should be useful to gather visitor data, and they didit, mainly through log files. But it took a while until this data started being used to understand customer …
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. However, “users” are not a bunch of robots with the same needs and tastes. Each …
Behavioral Targeting (BT) has gotten a lot of attention as one of the best ways to optimize online advertising. First of all, BT delivers results: a recent NAI study showed that BT is more than twice as effective as non-targeted ads. Second, according to eMarketer, companies are spending money on BT ads: BT ad spend …
Behavioral Targeting Usage: Why Ad Targeting but not Website Optimization? Read More »
